Apple to Introduce AI Features and Spatial Content App to Vision Pro: Bloomberg Reports.

Apple (AAPL.O) is preparing to enhance its Vision Pro headset by integrating Apple Intelligence, a new spatial content app, and an updated guest mode as early as April, Bloomberg News reported on Saturday.

Key Features and Timeline

According to the report, these new capabilities will be part of a software upgrade, with beta versions potentially available for developers within the week.

The anticipated features include:

• Apple Intelligence: Tools such as the Writing Tools interface, Genmojis, and the Image Playground app.
• Guest Mode Update: A refined experience for multiple users on the same device.
• Spatial Content App: A dedicated app to maximize the immersive capabilities of Vision Pro.

Apple has not commented on the report, which cites unnamed sources familiar with the developments.

AI Integration to Stay Competitive

Apple’s push to integrate AI into its devices comes as it faces increasing competition in the tech space. Reuters previously reported Apple’s discussions with Tencent (0700.HK) and ByteDance, the owner of TikTok, about embedding their AI models into iPhones sold in China.

This move aligns with Apple’s broader strategy of incorporating advanced technologies across its product line to maintain an edge over competitors.

Reviving Vision Pro Sales

Priced at $3,499 in the U.S., the Vision Pro headset initially generated significant excitement upon its launch last year. However, sales have slowed due to the steep price and competition from less expensive alternatives like Meta Platforms’ (META.O) Quest headset.

By introducing advanced AI features and spatial content, Apple aims to reinvigorate interest in the Vision Pro, positioning it as a leader in the premium mixed-reality headset market.

This strategic update reflects Apple’s ongoing commitment to innovation and its efforts to meet evolving consumer expectations in the rapidly growing mixed-reality space.