Today I’m launching Torvio. Here’s why.

By Moe Sanni, for Tech-Wey

For too long, every Sunday night, I’d open seven tabs.

Klaviyo to plan the week’s emails. Meta Ads Manager to check what Skintekie was spending. TikTok to scroll for what was working in beauty. ChatGPT to draft a caption I’d never use. A spreadsheet to track competitor moves I’d already forgotten. Notion to figure out what to post on Wednesday. A Triple Whale free trial that had long expired.

I’d close every tab around 2am with the same feeling. I knew less about my marketing than when I started.

If you’re running a DTC brand under five million in revenue, you know this feeling. The tools are built for someone bigger than you. An agency costs more than your monthly profit. ChatGPT will write you a caption, but it doesn’t know your competitor just dropped a TikTok ad targeting your exact customer.

That’s why I built Torvio, an AI marketing team for DTC founders. We’re launching today at $99 a month.

What Torvio actually is

Torvio is an AI marketing team for DTC founders who can’t afford a real one. Two AI agents who know your brand, watch your competitors and your industry, and tell you what to do that day.

Not a chatbot. Not a content generator. Not another tab to forget about. A morning briefing. A weekly plan. Specific campaigns ready to send. Competitor moves flagged before your customers see them.

You drop your URL into the homepage and in thirty seconds you have a full briefing. That’s it.

I built this because I was the user. I’m still the user.

Why existing tools failed me

Two reasons.

First, every tool I tried was built for a specific job. Klaviyo is a brilliant email tool. Triple Whale is a brilliant analytics tool. Madgicx is a brilliant ads tool. None of them tell you what to actually do on Tuesday morning when you’re sitting at your laptop with an hour before the day swallows you. They give you dashboards. I needed direction. Sometimes you are tired of doing the thinking and would rather outsource that part.

Second, the pricing math broke me. Klaviyo plus Triple Whale plus Madgicx plus an ad creative tool runs north of $500 a month before you’ve spent a dollar on actual ads. For a brand doing $20K a month, that’s two and a half percent of revenue gone to tools that still leave you guessing.

ChatGPT is free but it doesn’t know my brand, doesn’t know my country, and definitely doesn’t know what a similar brand across town just launched yesterday.

The gap was obvious. Nobody had built it. So I did.

How it works (the parts that matter)

Torvio runs on two AI agents. Each has a job. Each has a voice. They don’t pretend to be human, but they don’t talk to you like a help desk either.

Kova is your marketing manager. Organic strategy, content, briefings, SEO, competitor intel. She gives you a morning briefing every day with three actions you can ship today. She watches your TikTok and Instagram competition and flags angles before they peak. She’ll write you a Klaviyo email, a UGC creator brief, or a full multi-channel campaign on demand.

Jenny is your ads manager. Paid Meta, TikTok, Google. She gives you ad copy with actual budget numbers, kill criteria, and country-specific CPM expectations. She doesn’t talk to you about brand. She talks to you about what to spend and where.

You can chat with either of them about your brand. Every output they give you has Save, Done, or Discard buttons. The saved stuff lands in your Playbook so you actually do it, instead of forgetting it ten minutes later.

Everything is country-aware. If you’re in Canada, Kova talks about Boxing Day. If you’re in Australia, she talks about End of Financial Year. If you’re in the UK, Mother’s Day is in March, not May. The little stuff matters.

What you get for $99

Three plans. You pick what fits your stage.

Growth is $99 a month. One brand. Daily morning briefing. Unlimited Kova chats. Twenty-five campaigns a month. Three competitors monitored. Kova plus Jenny, organic and paid handled in one tool. This is where most serious DTC founders start.

Scale is $199 a month. Three brands. Three hundred AI chats a month. Sixty campaigns. Fifteen competitor spies a week. Klaviyo on up to three accounts, Slack multi-channel routing, cross-brand intelligence, two team seats, priority support. This is for the multi-brand operator with a small team.

Agency is $399 a month. Ten brands. Five team seats. White-label reports. For boutique agencies and fractional marketers who want to handle several clients without burning out.

For comparison: Triple Whale’s entry tier is $179. Klaviyo’s first paid plan is $45 for email and climbs fast. Madgicx is $60 plus the ad spend it manages. Pick any three of those and you’re well past $300 a month before you’ve hit publish on anything.

At $99, Torvio Growth is a fraction of what that stack costs, and unlike the stack, it actually tells you what to do.

I’m not saying we replace all of those tools. Klaviyo is still where your emails send from. We help you decide what to send. Triple Whale still tells you what your attribution looks like. We tell you what to do about it.

Try it free for seven days

The seven day trial is full Growth access. No credit card. You drop your URL into torvio.ca, get the briefing, log into the app, and have a week to see if Kova and Jenny earn their place in your stack.

You start with full Growth access for the week. After seven days, Growth continues at $99 a month unless you cancel. We send a heads-up the day you sign up and again the day before, and you can cancel in one click.

Who I built this for

DTC founders running between zero and five million a year in revenue. Mostly solo. Mostly running ads themselves on a budget that doesn’t justify hiring a strategist. Mostly making smart decisions late at night with bad data.

If you’re a hundred million brand with three marketing managers, you don’t need us. You need an enterprise tool. Torvio is for the founders nobody else is building for.

The brands using it now include Skintekie (my LED face mask brand, full disclosure I’m a founder there too), L’avyanna (skincare run by May Ikeora), and Glowcode (skincare run by Enkay). Three different stages. Three different niches. Same problem we’re solving.

What’s coming next

Today is the start. The product is real. The two AI agents work. The morning briefing has been running for the beta brands for weeks.

What’s coming in the next ninety days:

A Klaviyo integration so Kova can write a campaign and Klaviyo can send it without copy-paste. Real Shopify integration so Kova references your actual bestsellers instead of generic ones. Programmatic SEO pages so you can find us when you search for “AI marketing for skincare brands” or whatever niche you’re in. More countries in the hardcoded marketing calendar. Klaviyo and Shopify and Meta ad data flowing into the briefings so they get sharper every week.

I’ll be writing about it as I build. If you want to follow along, subscribe to this publication. If you want to try the product, go to torvio.ca.

One thing I want to be honest about

I’m building this in public. I’m a non-technical founder who taught myself enough to ship. The product has rough edges. The dashboard is one file of HTML. The whole thing runs on a Render server I poke when it falls asleep. There’s no team yet. Just me, two AI agents, and three beta brands willing to put their name behind it.

If you sign up and find a bug, tell me. If a Kova briefing misses the point, tell me. If Jenny gives you bad ad copy, tell me. I read every email that hits hello@torvio.ca personally because there isn’t anyone else to read them.

This is what building a real product looks like in 2026. Not a pitch deck. Not a roadmap. A working thing that does the job for the founder running it.

Try it today

torvio.ca. Drop your URL. Thirty seconds. Free.

If you’re a Tech-Wey reader and you want the founder rate, reach out personally. We have something special for early DTC operators who want to put their name on the wall.

This is the start of something I’ve wanted for years. I’m glad you’re here for day one.

Moe