Torvio: An AI marketing platform for DTC founders Launches today and Here’s Why.

Torvio is an AI marketing platform for DTC founders who need clearer direction, better campaign ideas, and competitor insights without hiring a full marketing team. Today, we are launching it publicly, and this is the story of why I built it.

For too long, every Sunday night, I would open seven tabs.

Klaviyo to plan the week’s emails. Meta Ads Manager to check what Skintekie was spending. TikTok to scroll through what was working in beauty. ChatGPT to draft a caption I would probably never use. A spreadsheet to track competitor moves I had already forgotten. Notion to figure out what to post on Wednesday. A Triple Whale free trial that had long expired.

I would close every tab around 2 a.m. with the same feeling.

I knew a lot about marketing but I was overwhelmed with too many things that needed to be done.

If you are running a DTC brand under five million dollars in revenue, you probably know this feeling. The tools are built for someone bigger than you. An agency costs more than your monthly profit. ChatGPT can write you a caption, but it does not know whats currently trending on TikTok.

I decided to build something for myself. Something that would make marketing easier, clearer, and less overwhelming.

Then I thought, wait a minute. There are other founders out there who need a marketing team but cannot afford one yet.

So I decided to turn it into a product.

That is why I built Torvio, an AI marketing platform for DTC founders.

We are launching today starting at $29 a month.

What Torvio Actually Is

Torvio is an AI marketing team for DTC founders who cannot afford a real one yet.

It gives you two AI marketing agents who know your brand, watch your competitors, monitor what is happening in your industry, and tell you what to do next.

Not a chatbot.

Not another content generator.

Not another tab you will forget about.

Torvio gives you a daily marketing briefing, a weekly plan, specific campaign ideas, and competitor insights before your customers start seeing them everywhere.

You drop your URL into the homepage, and in about thirty seconds, you get a full marketing briefing.

That is it.

I built this because I was the user.

I am still the user.

Why Existing Marketing Tools Failed Me

Two reasons.

First, every tool I tried was built for a specific job.

Klaviyo is a brilliant email marketing tool. Triple Whale is a strong analytics and attribution platform. Madgicx is built for paid ads and creative performance.

But none of them tell you what to actually do on Tuesday morning when you are sitting at your laptop with one hour before the day swallows you.

They give you dashboards.

I needed direction.

Sometimes, you are tired of doing all the thinking and just want to outsource that part.

Second, the pricing math broke me.

When you combine email marketing software, analytics tools, ads tools, and creative tools, the monthly cost can add up quickly before you have spent a dollar on actual ads.

For a brand doing $20,000 a month, even a few hundred dollars in monthly software costs can feel like a lot, especially when those tools still leave you guessing.

ChatGPT is free, but it does not know my brand, does not know my country, and definitely does not know what a similar brand across town launched yesterday.

The gap was obvious.

Nobody had built an AI marketing platform for DTC founders like me.

So I did.

How Torvio Works

Torvio runs on two AI marketing agents.

Each has a job.

Each has a voice.

They do not pretend to be human, but they also do not talk to you like a help desk.

Kova: Your AI Marketing Manager

Kova is your marketing manager.

She handles organic strategy, content, briefings, SEO, and competitor intelligence.

She gives you a morning briefing every day with three actions you can actually ship that day.

She watches your TikTok and Instagram competition and flags content angles before they peak.

She can write you a Klaviyo email, a UGC creator brief, or a full multi-channel campaign on demand.

She tells you when “Mothers day” is coming and helps you plan the campaign.

Jenny: Your AI Ads Manager

Jenny is your ads manager.

She focuses on paid Meta, TikTok, and Google campaigns.

She gives you ad copy with real budget numbers, kill criteria, and country-specific CPM expectations.

She does not talk to you about vague brand ideas.

She talks to you about what to spend, where to spend it, and when to stop.

You can chat with either Kova or Jenny about your brand.

Every output they give you has Save, Done, or Discard buttons. The saved items land in your Playbook, so you actually do the work instead of forgetting it ten minutes later.

Everything is country-aware.

If you are in Canada, Kova talks about Boxing Day. If you are in Australia, she talks about the End of Financial Year. If you are in the UK, Mother’s Day is in March, not May.

The little details matter.

Torvio Pricing: What You Get for $29

Torvio has four plans.

You pick what fits your stage.

Starter: $29 a Month

Starter is built for the founder who wants to test whether AI marketing can actually save them time.

You get one brand, a daily morning briefing, fifteen Kova chats a month, three full campaigns, and one competitor spy a week.

Starter includes Kova only. Jenny is not included on this plan.

Growth: $99 a Month

Growth is where the serious DTC founder lives.

You get three brands, a daily briefing, one hundred AI chats a month across Kova and Jenny, twenty-five campaigns, five competitor spies a week, and standard email support.

This plan is for founders who want organic and paid marketing handled in one place.

Scale: $149 a Month

Scale is built for brands doing roughly $50,000 a month or more.

You get five brands, two hundred AI chats, sixty campaigns, twenty weekly competitor spies, and priority support.

White-label PDF export and Slack delivery for daily briefings are also coming soon.

Agency: $299 a Month

Agency is built for boutique agencies and fractional marketers who want to manage multiple clients without burning out.

You get ten brands, plus the option to add more at $25 each. You also get five hundred AI chats, one hundred and fifty campaigns, fifty competitor spies a week, and priority weekday support within twelve hours.

Team seats and client-ready white-label reports are coming soon.

Why Torvio Is Different From Other Marketing Tools

For comparison, tools like Klaviyo, Triple Whale, and Madgicx each solve important parts of the marketing stack.

Klaviyo helps you send email and SMS campaigns.

Triple Whale helps ecommerce brands understand analytics and attribution.

Madgicx helps with paid ad performance and creative optimization.

Torvio is different because it is not trying to be the place where every campaign is executed.

It is the layer that tells you what to do next.

Klaviyo is still where your emails send from.

Torvio helps you decide what to send.

Triple Whale still tells you what your attribution looks like.

Torvio helps you decide what to do about it.

Try Torvio Free for Seven Days

The seven-day trial gives you full Growth access.

No credit card required.

You drop your URL into torvio.ca, get your briefing, log into the app, and have one week to see if Kova and Jenny earn their place in your marketing stack.

The reverse trial means you start with the better tier.

After seven days, you fall back to Starter if you do not pay.

That is intentional.

I wanted you to experience the version of Torvio I actually use, not the stripped-down version.

Who Torvio Is Built For

Torvio is built for DTC founders running between zero and five million dollars a year in revenue.

Mostly solo.

Mostly running ads themselves.

Mostly working with a budget that does not justify hiring a strategist yet.

Mostly making smart decisions late at night with incomplete data.

If you are a hundred-million-dollar brand with three marketing managers, you probably do not need us.

You need an enterprise tool.

Torvio is for the founders nobody else is building for.

The brands using it now include Skintekie, my LED face mask brand, full disclosure, I am a founder there too, L’avyanna, a skincare brand run by May Ikeora, and Glowcode, a skincare brand run by Enkay, and a few others.

Three different stages.

Three different niches.

The same problem.

What Is Coming Next after Torvio Launches?

Today is the start.

The product is real.

The two AI agents work.

The morning briefing has been running for beta brands for weeks.

Here is what is coming in the next ninety days:

A Klaviyo integration so Kova can write a campaign and Klaviyo can send it without copy and paste.

A real Shopify integration so Kova can reference your actual bestsellers instead of generic ones.

Programmatic SEO pages so you can find us when you search for things like “AI marketing for skincare brands,” “AI marketing for DTC founders,” or “AI marketing team for ecommerce brands.”

More countries added to the hardcoded marketing calendar.

Klaviyo, Shopify, and Meta Ads data flowing into the briefings so they get sharper every week.

I will be writing about it as I build.

If you want to follow along, subscribe to this publication.

If you want to try the product, go to torvio.ca

One Thing I Want to Be Honest About

I am building this in public.

I am a non-technical founder who taught herself enough to ship.

The product has rough edges.

The dashboard is one file of HTML.

The whole thing runs on a Render server I poke when it falls asleep.

There is no team yet.

Just me, two AI agents, and three beta brands willing to put their names behind it.

If you sign up and find a bug, tell me.

If a Kova briefing misses the point, tell me.

If Jenny gives you bad ad copy, tell me.

I read every email that hits hello@torvio.ca personally because there is nobody else to read them yet.

This is what building a real product looks like in 2026.

Not a pitch deck.

Not a roadmap.

A working thing that does the job for the founder running it.

Try Torvio Today

Go to torvio.ca.

Drop your URL.

Get your briefing in thirty seconds.

Start free.

If you are a Tech-Wey reader and you want the founder rate, reach out personally. We have something special for early DTC operators who want to put their name on the wall.

This is the start of something I have wanted for years.

I am glad you are here for day one.